A Burrito-Laden Meditation on Chipotle’s Two-Minute Reads
One day, Jonathan Safran Foer was eating a burrito, yearning for something to read. It sounds like the start of a bad joke, but was actually the beginning of a new idea. Foer, most famous for his bestselling novels Everything Is Illuminated and Extremely Loud and Incredibly Close, contacted Chipotle CEO Steve Ells, partnered up with the restaurant and made his idea of reading while burrito-eating [...]