How Language Shapes Our Thoughts
Ken Scherpelz
Lera Boroditsky, a psychologist at Stanford University, believes that the language we speak determines the way we perceive the world. When the Viaduct de Millau opened in the south of France in 2004, it was the tallest bridge in the world. The French referred to it as an “immense, concrete giant”, while the Germans described how it “floated above the clouds” with “elegance and lightness.” Why the differing descriptions? In French, the word for bridge, pont, is masculine, while the German equivalent, Brücke, is feminine. Boroditsky contends that a “small fluke of grammar”—like the gender of nouns—“can have an effect on how people think about things in the world.”
PSG can help you make sure your products say exactly what you want them to say—no matter what language you use. Contact us about our complete translation services.
Affiliations
- Initiative for a Competitive Inner City
- Inner City Entrepreneurs
- South End Business Alliance
- Bookbuilders of Boston
- Nat'l Association of Women Business Owners
- Association of Educational Publishers
- Association of American Publishers
- Internat'l Reading Association
- Nat'l Council of Teachers of English
- Nat'l Council of Teachers of Mathematics
- Nat'l Science Teacher's Association
- Nat'l Council for the Social Studies
- Massachusetts SOMWBA